martes, 28 de febrero de 2023

The importance of international tourism in Mexico

The importance of international tourism in Mexico
Dr. Ma. de los Angeles Mendoza González
 

     Tourism is a very important source of income and comprises a great diversity of elements, both material, and human. Mexico has exotic places, landscapes, beaches, and archaeological sites, among other elements that attract a large number of people year after year. This document will address economic data and important tourism sites in Mexico that allow us to visualize a broad panorama of what this issue represents today. 
    Tourism is considered a social, cultural, and economic phenomenon that involves the displacement of people to countries or places outside their usual environment for personal, professional, or business reasons. These people are called travelers (who may be either tourists or hikers; residents or non-residents) and tourism covers their activities, some of which involve tourist expenditure.  Tourism can be national and international.
Despite the pandemic experienced in recent years, tourism has remained one of the main pillars of the Mexican economy. The National Institute of Statistics and Geography (INEGI) for its acronym in Spanish, establishes that in 2021 tourism revenues represented 7.5% of gross domestic product (GDP), which is equivalent to around 95, 475 million dollars.  The population employed in Mexico's tourism sector amounted to 4 million 264 thousand people employed in the fourth quarter of 2021.  The number of international  tourists in 2021 was 31.9 million during 2021, 31.3% more than in 2020. By 2022, the Ministry of Tourism (Sectur) estimated the arrival of more than 40 million international tourists.  International tourists come mainly from the United States of America (78.9%) and the rest from Colombia, Brazil, Canada, and France.
As is known, the most visited places are the archaeological sites, since they represent the sample of the ancestral culture of the Mexican people. Beaches occupy an important place as well.  In addition to Mexico City, for its cosmopolitan life, theaters, museums, and of course historical places such as Chapultepec Castle and the historic center are of paramount importance.  The most visited beaches were Los Cabos in Baja California Sur, Cozumel  and Cancun  in Quintana Roo, and Progreso in Yucatan.
As for the archaeological sites, the National Institute of Anthropology and History (INAH) has under its protection a total of 187 archaeological zones open to the public throughout the country, 365 days a year.  Regarding the most visited areas in 2021, Chichén Itzá in  Yucatan is number one, followed by Tulum in Quintana Roo,  Teotihuacán in the State of Mexico, Cobá in Quintana Roo and Palenque in Chiapas.
In addition to travel, air and land transport benefits. As well as hotels, restaurants, local pottery businesses, jewelry, and other handicrafts, among others.  Of course, one of the great additional attractions for international travelers is  the exchange parity ratio of the dollar and euro between the main currencies, with the value of the peso. Visitors find cheap prices, in addition to beautiful places, delicious food, folklore, and ancestral customs.

     In conclusion, several important elements can be established, such as:
a)       Tourism occupies a very important place in the Mexican economy.
 
b)      Tourism can be national and international.
c)       The number of international visitors continued despite the pandemic. Especially during 2022 when the sanitary restriction was lifted.
d)      International tourists mainly visit beaches and archaeological sites.
e)      Mexican culture is important and unique.
f)        Local hotels, restaurants, and businesses benefit from international tourism.
g)       The value of the foreign currency (dollar and euro) concerning the peso, represents a great attraction for international tourists.
 
Therefore, it is convenient to reflect that Mexico has known how to take advantage of its tourist and cultural attractions. For decades, Mexico obtained income exclusively from oil, while today it has diversified and in addition  to the export of agricultural products and manufacturing and remittances, important income is obtained from tourism, which forces to improve the hotel infrastructure, roads, and train the staff so that they can live up to the needs and expectations of tourists,  including quality in service, efficiency and of course the learning of foreign languages to be able to grant better experiences.
 
 
 
 
References
INEGI (2022). Recovered de
https://inegi.org.mx
INHA (n.d.) Archaeological sites of Mexico. Retrieved from
https://inha.org.mx
UNWTO (n.d.) Glossary of terms. Retrieved from
https://www.unwto.org/es/glosario-terminos-turisticos
Statista (2021). Archaeological sites with the most visits in Mexico 2021. Retrieved from
https://es.statista.com/estadisticas/1125431/zonas-arqueologicas-mas-visitadas-mexico/
Tourism (2021). Results of tourism activity 2021. Retrieved from
https://www.datatur.sectur.gob.mx/RAT/RAT-2021-07(EN).pdf

sábado, 7 de agosto de 2021

Input and interaction: Tips to improve your students’ SLA

 Input and interaction: Tips to improve your students’ SLA

By Ma. De Los Angeles Mendoza González

 

     We know that teaching can be a kind of hard, there are many elements involved in the Second Language Acquisition (SLA) process. Don´t worry, in this paper, you will find some advice to help you improve your students’ SLA based on input and interaction.

 

Input and interaction

 

     Very well, but… What is input? Input is any oral or written content that the students are exposed to according to their learning level. The input can be varied according to the students´ needs and the objectives of the lesson plan.

 

The interaction is the result of the input, there is always an interaction between the
teacher and the student, but also the students must interact with their classmates and with other people in the classroom or outside.

 


Here are some tips to improve your student´s performance:

 

  • ·         The input must be planned according to the students’ level. The input needs to generate             interaction
  • ·                      The input can be obtained from pedagogic and authentic materials and books.
  • ·         The input involves the teacher talk, foreign talk, and interlanguage talk, which is the one that the student generates when learning.

Some of the inputs, you can use to have your students interested in your class and promote the interaction.

 

  1. a)    Playing card games. These games can be played individually, in pairs or groups, in the physical or online way and are very useful to help students learn and remember vocabulary, verbs, adjectives, adverbs and more.


 

  1. b)    Sketches. Give your students cards with some instructions and let them organize, assign roles, write the dialogues, and perform.



  1. c)    Interview. The students make teams and write questions, then they record the interview. Also, the students can pretend they are some famous people, and their classmates can ask questions and interact funnily.

 


  1. d)    Send messages. Ask the students to record messages and send them to their classmates, then the students who received the message must do or answer the activity or question he/she understood.

 


  1. e)    Watch/listen to a short video or song, then make teams and ask students to recreate some scenes or sing the song with their own words.

 


 

 

  1. f)     Real situations. Make teams. Then, give the students a situation in a specific context. Then, tell them to participate with their classmates to solve the problem or give ideas about how to act in the situation (for example, going to the bank, going shopping, trying clothes, cooking, etc.)

 


   

 

      Remember that the input must be necessary and sufficient for L2 acquisition. It is important that the input can be comprehensible so the students can communicate and socialize. Also, the input must be presented according to each group of students' levels and monitors the activity and the student's participation to give feedback and motivate them to acquire the language in an effective way. 

 

 

 

References

Hockly, N., De  Prada, E. (2020) Chapter 3 Input, interaction, and context. IEXPRO University. Class Anthology.

.           Retrieved in

Chromeextension://oemmndcbldboiebfnladdacbdfmadadm/https://selmaestriasvirtual2.universidadiexpro.mx/pluginfile.php/25813/mod_assign/introattacment/0/Chapter%201.%20Interlanguage.pdf?forcedownload

Maharsi, I. (2011) The importance of input and interaction in second language acquisition. Journal of English and Education, Vol 5 No. 1

Retrieved in httpps://oemmndcbldboiebfnladdacbdfmadadm/https://journal.uii.ac.id/JEE/article/download/4459/3941

Pixabay (2021) Free pictures

Retrieved in https://pixabay.com/es/

lunes, 19 de julio de 2021

La importancia de las marcas para las empresas

La importancia de las marcas para las empresas

Ma. De Los Angeles Mendoza González

  Conforme a la Ley Federal de Protección a la Propiedad industrial en el Artículo 171 se establece que se entiende por marca todo signo perceptible por los sentidos y susceptible de representarse de manera que permita determinar el objeto claro y preciso de la protección, que distinga productos o servicios de otros de su misma especie o clase en el mercado. En el artículo 172 se establecen los tipos de marcas, que pueden ser:

  •   Las denominaciones, letras, números, elementos figurativos y combinaciones de colores, así como los hologramas; 

  •     Las formas tridimensionales;

  •   Los  nombres  comerciales  y  denominaciones  o  razones  sociales,  siempre  que  no  sean el nombre propio de una persona física, y no se confunda con una marca registrada o un nombre comercial publicado; 

  •    Los sonidos; los olores; la pluralidad de  elementos  operativos  o  de  imagen,  incluidos,  entre  otros,  el  tamaño,  diseño, color,  disposición de  la  forma,  etiqueta,  empaque,  decoración  o  cualquier  otro  que  al  combinarse, distingan productos o servicios en el mercado


   Ricardo Hoyos, en el documento “Branding el arte marcar corazones”, establece que el branding o la creación de una marca es un proceso integrativo, que busca construir marcas poderosas o sea ampliamente conocidas, asociadas a elementos positivos, deseadas y compradas por una base amplia de consumidores. Esto incluye la definición de la imagen que se quiere tener en un mercado, su diseño gráfico y, además, rentabilidad a través de todos los procesos de compra y recompra de la misma (p.2)       
    
  Es importante tener en cuenta que el buen manejo de la marca conlleva la identificación del producto. Asimismo, puede ser una garantía de buen desempeño y servir como referencia para seleccionar uno de entre una gran cantidad de artículos o servicios que hay disponibles en el mercado.

   Definir correctamente una estrategia de branding permitirá entre otros aspectos:
  • • Llegar al cliente con un mensaje claro
  • • Motivar al comprador.
  • • Conectar al consumidor con el producto y con los valores de la marca.
  • • Desarrollar la credibilidad y lealtad de los clientes.
  • • Reforzar la identidad de la empresa.
  • • Diferenciarse de la competencia
   Estrategias para lograr el éxito:

a)       Revisar o definir los valores de la empresa, artículos o servicios que se vinculan con la marca
b)      Determinar los objetivos que se desean alcanzar y el mercado a que se va a dirigir (por ejemplo, posicionarlos en el mercado, o que el cliente identifique  la marca, etc.)
c)       Crear el slogan, mensaje publicitario a difundir
d)      Seleccionar el canal y artículos de difusión


   Así, es importante considere estos elementos para impulsar la marca de su producto o servicio y lograr una ventaja competitiva.

viernes, 16 de julio de 2021

La educación en México y el impacto COVID-19 en 2020 y 2021

La educación en México y el impacto COVID-19 en 2020 y 2021
Dra. Ma. De Los Angeles Mendoza González

      El pasado 23 de abril de 2021 el Instituto Nacional de Estadística, Geografía e Informática (INEGI) dio a conocer la segunda edición de la encuesta para la Medición del Impacto COVID-19 en la Educación (ECOVID-ED) 2020. Algunos datos interesantes que presenta son los siguientes:
  • De 127,8 millones de habitantes en el país en 2020, 54.3 millones están en edad escolar (3 a 29 años), de los que 33.6 millones estuvieron   inscritas en el ciclo escolar 2019-2020, representando el 62.0% del total.
  • Del total de la población el 49.4% son mujeres (26.8 millones), de las que sólo se inscribieron el 61.7% que representan 16.5 millones. Mientras que en el caso de hombres (27.4 millones) se inscribieron el 62.3% que representan 17.1 millones.
  • En el nivel primaria se inscribieron el 98.7%, en secundaria el 95.9%., 740 mil (2.2%) no concluyeron el ciclo escolar, 58.9% por alguna razón asociada a la COVID-19 y 8.9% por falta de dinero o recursos.

  • Con relación al uso de dispositivos utilizados para las clases en línea, el 65.7% utilizó teléfono inteligente, 18.2% computadora portátil, 7.2% computadora de escritorio, 5.3% televisión digital y 3.6% Tablet. En cuanto al uso de dichos dispositivos, en primaria el 74.6%, secundaria 52.6%, media superior 33.5% y superior 28.5% tuvieron que compartirlo con alguien más en su hogar.

  • Para el ciclo escolar 2020-2021 se inscribieron 32.9 millones (60.6% de la población de 3 a 29 años), presentando una disminución con respecto al ciclo anterior. Algunos motivos para no inscribirse son que el  26.6% considera que las clases a distancia son poco funcionales para el aprendizaje; 25.3% señala que alguno de sus padres o tutores se quedaron sin trabajo, 21.9% carece de computadora, otros dispositivo o conexión de internet.

Como se observa, hay un gran porcentaje de población que no se inscribió o que no ha logrado concluir los estudios.  Según datos presentados en el documento Sistema educativo de los Estados Unidos Mexicanos principales cifras 2018-2019 se presenta una disminución en el número de alumnos de 36’450,450 pasando a 33.6 millones en 2019-2020 y a 32.9 millones en el ciclo que acaba de concluir. Habrá que esperar los resultados finales para conocer la situación de este sector de la población.
Para mayores informes puede consultar el sitio del INEGI www.inegi.org.mx, o en la página https://www.inegi.org.mx/investigacion/ecovidml/2020/